Fundamental Courses
Module 1
January - March 2013
- Marketing Management
- Sales Management
- Culture and Anthropology (East and West)
Residency module: January 14 - 19 (Milan)
Distance Learning: January 21 - March 09 (Online)
Module 2
March - May 2013
- Marketing Research
- Brand Management
- Going to the Market
Residency module: March 11 - 16 ( Barcelona)
Distance Learning: March 18 - May 11 (Online)
Advanced Courses
Module 3
May - July 2013
- Price Strategy and Management
- Strategic Marketing
- Channel Management
Residency module: May 13 - 18 (Milan)
Distance Learning: May 20 - July 06 (Online)
Module 4
July - September 2013
- International Marketing Management
- Finance for Marketing and Sales
- Integrated Marketing Communication
Residency module: July 08 - 13 (Barcelona)
Distance Learning: July 15 - September 14 (Online)
Summer Break: August 04 - 18
Module 5
September - November 2013
- Digital Enablers
- CRM and Business Intelligence
- Face-to-face workshop: Negotiation Skills
- Face-to-face workshop: Making Marketing and Sales work
Residency module: September 16 - 21 (Madrid)
Distance Learning: September 23 - November 09 (Online)
Module 6
November 2013 - January 2014
- Marketing Creativity and Innovation
- Sales Management (Advanced)
Residency module: November 11 - 15 (Milan)
Distance Learning: November 18, 2013 - January 18, 2014 (Online)
Winter Break: December 23, 2013 - January 1, 2014
Module 7 - Graduation
February 19 - 21, 2014 (Barcelona)
- Face-to-face workshop: Communication Skills
- New Trends in Marketing
- Top Managers Address
- Head Hunter Address
- Business Project Presentation
- Graduation Ceremony