Each course will start with a face-to-face residential session, continue online and end with a final exam in the
next face-to-face session.
The first two modules are devoted to Fundamental Courses that ensure a solid, common base. Other modules are
dedicated to Advanced Courses.
The programme ends with the Business Project.
Fundamental Courses
The six Fundamental Courses are key to the development of essential marketing and sales
management knowledge.
These courses represent the building blocks for your emms experience, and they provide a common language for
all participants.
Advanced Courses
The ten Advanced Courses will improve your understanding of specific marketing and sales management activities, and give a distinctive imprint to your knowledge base.
3 Face-to-face workshops
Making Marketing and Sales workNegotiation SkillsCommunication Skills
Business Project
The Business Project is a highlight of the programme and is conducted in small teams at the end of the coursework. Participants help a company develop a solution to a real business problem and also compete for an award. Here is an opportunity for participants to apply their newly acquired knowledge and work closely with some of their colleagues.
Individual Executive Coaching
Individual assessment and development of Professional Competences and Sales Skills Emms provides participants with an individual assessment of their professional profile and also of the sales skills competences, such that every person may develop a plan to improve their professional competences. The applications used are Predictive Index ®, PRO TM and SSAT TM provided by PI Worldwide ®. They combine tests and personal guidance conducted by Prímula Asesores ®.
